Business Publicity

Focuses on SME and business growth

June 23, 2014

Coaching is a process of teaching and directing. The one who directs is known as the ‘coach’. To grow within a society and to learn proper skills to establish and perform, coaching is very necessary. At every stage and in various aspects of your life, you will find a need for coaching. It imparts knowledge, discipline and skill to perform wherever there is a requirement.

There is no definite line of coaching as coaches are independent to select the type and structure of coaching. Encouragement, inspiration and advice constitute the base of a coaching technique. These elements are present in all types of coaching (like sports, business, personal and career coaching). An approach towards coaching should be very responsible and disciplined because it requires patience and hard work. It is a very traditional method and starts at a very informal level where parents teach their children. Generally elders are regarded as good coach for the young ones who are passing through a learning stage. Here are few definite types of coaching that differ from one another with regards to features, functions and time period.

Personal coaching: When a person offers individual coaching to a client then it is personal coaching or “life coaching”. A mutual understanding is established between the client and the coach and the coach carries forward with a definite progress plan. Constant feedback is given to the client and this type of coaching can enter an informal level. A coach analyses the strengths and weaknesses of the client and works towards repair and rebuilding.

Team coaching: A single client is replaced by a team in team coaching. A coach takes care of a particular team and prepares a chart of progress for each individual and an indicator of group performance. This is a better learning process as the clients can learn a lot from each other. Moreover, a collective effort is always better than singular approach.

Business coaching: Business coaching is completely focused at assisting a business owner towards a distinct and efficient business plan. A business coaching can be operated in any department of commerce, from traditional business and entrepreneurial start-up business to e-business. Unlike other coaches, a business coach needs to be completely aware about the current advancements and changes in the business scenario.

Career coaching and executive coaching: Perhaps career coaching is one of the most common coaching types. Almost every student needs guidance to build a satisfying career for him or her. There are many queries and difficulties in students’ life and sometimes they are unable to handle the situation. Executive coaching is professional type of coaching to impart skills, strategies and professional (according to the profession) behavior to the executives.

June 30, 2014

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How is it that you can have two home business owners of similar intelligence and backgrounds who are armed with the same strategies and tools and both get dramatically different results? One home business owner succeeds and prospers while the other struggles year and year and never really gets anything major to happen.

There is one common thread that leads to the success of the home business owner and that is self influence. This is the ability for one to create unlimited wealth, live your ideal lifestyle, open your mind to new opportunities and to make a significant impact on today’s world. The door of success does not lie it strategies, technology or in tactics but success swings open on the hinges of the mindset. This is not taught in school. It is not even found in a professional development program.

The Business Owner’s Coaching Club help the home business owner unleash his or her full potential. This business coaching program helps you tap into your potential for wealth generation and accelerated growth. This program gives you a master control panel that will help you profit in the seven roots of business prosperity. This is a simple scientific system that will unleash your maximum personal performance. It outlines seven action areas that are critical to success in home business ownership.
The Master Of Business Ownership™ will equip you for success by giving you an “operator’s manual” that will help you effectively apply your God-given talents and your own unique personality. In order to manage your mindset, you will receive keys to the master control panel. This powerful system which is combined with business coaching will show you how to be able to apply your greatest strengths in order to achieve success in seven of the most practical areas of home business ownership.

This sequential interaction is the catalyst that allows you to be able to effortlessly live and create your ideal lifestyle. During this entire time you are supported by and engaged with like-minded entrepreneurs. This is something that is extremely important for busy business owners who operate in a negatively oriented world.

The Business Owners Coaching Club provides an interactive scientific system, a supportive community and professional business coaching. You are not wanted in this program simply to just “fill a spot”. You must have an absolute commitment to success whether it be for your home business or small business. This is because the Business Owners Coaching Club is committed to your success. You must be continually involved with and participate in the innovations, ideas, systems, tools, networking opportunities and coaching that are provided every month.

There is no other club available where you can find the proper tools and coaching needed to be successful in your home business.

July 21, 2014

Small business coaching is hot. A few years ago the only coaches anyone talked about were sports coaches. But today, PriceWaterhouseCoopers estimates that there are 30,000 business and life coaches worldwide.

Thousands of small business owners and managers turn to coaches every day to improve their personal skills and business results. You can, too. But first you have to determine if you’re ready for coaching. Then you have to select the right coach.

Are you Ready?

Rosa started her business out of her home. She made money, but not as much as she felt she should. She was frustrated that she couldn’t find time for her family. That’s when a friend suggested that a small business coach would help.

That’s a typical situation. Most small businesses owners don’t start out using a coach. They usually come to coaching when they’ve had some success and when they know they could have more. They usually come to coaching when they’re ready to listen and when they need a little knowledge and a little nudge to do the right things.

The best coaching in the world won’t help you if you’re not ready to be helped. So before you go hunting for a good small business coach, answer the following questions.

Are you ready to listen to the things you need to hear? A good coach will ask you about things you haven’t thought of and push you to think outside the box. That’s often scary.

A good coach may also tell you to change the way you do some things. That’s hard for many small business owners because it means admitting that you’ve made some bad decisions and choices.

Are you ready to take a hard look at your business? Even the best coach can’t help you if your business can’t deliver quality to enough people at the right price. Sometimes a business simply can’t succeed because the market is too small or too hard to reach.

Are you ready to pay the price? Coaching does not come without a price. You will pay a price in both money and time. You may even realize that you need to invest in new things for your business.

Coaching is not a magic bean. You have to work at success every day. I tell my clients that “success is based on persistency and consistency, not magic.”

You’re ready for coaching if you see coaching as an investment in yourself and your success. Your next challenge is to find the right coach for you.

Choosing the Coach for You

Great coaches, like great chefs and great football players, are rare. And, sometimes, even a great coach is not the right coach for you. Here are some ways to evaluate coaches.

Look for a coach who’s run a small business. Before I started coaching I built two successful small businesses. I’ve really “been there and done that” so I know what my clients are going through.

I also use coaches myself. The ones that work best for me have small business experience. Small businesses are different from big businesses and you need a coach who understands the special challenges.

Look for a coach who’s been doing it for a while. My job as a coach is to help you know what to do, but it’s also to help you do what you know. It takes time to learn to coach well.

Look for a coach who won’t nickel and dime you to death. It seems to me that there are two kinds of coaches when it comes to billing. There are coaches who charge you by the minute, hour or session. And there are coaches who are always accessible or available for short conversations between sessions, if needed without piling on extra charges. I find the latter works better for my clients.

Look for a coach that you’re comfortable with. Successful outcomes demand a productive relationship between you and your coach. It won’t work if you feel talked down to or belittled or if you feel like your coach doesn’t care about you. If you feel any of those things, look for a different coach.

Look for a coach who’s picky. The best coaches are selective about the kind of clients they work with. We expect a lot of our clients and we limit the number of clients we work with so we can concentrate on helping each one succeed.

After some soul searching and some research Rosa started working with a small business coach. It wasn’t always easy, but together they found ways to help Rosa’s business grow and help her reap the benefits of success. They took her business and life to a whole new level.

It can happen for you, too. If you’re ready, if you’re willing to embrace change and if you’re willing to pay the price, a small business coach can help you become an amazing success story.

August 25, 2014

Guiding people through the right way through life can be a daunting task for any person who is tasked to do it. A person who has to do the guiding has a lot of delicate balances to strike: he or she has to be strong enough to reprimand the person who is following him or her when that follower is not being obedient or is straying from the right path; on the other hand, he or she has to sometimes allow the follower the chance to stray, so that the follower can gain experience and thus be much wiser. There are many different things that a person has to do to guide his or her follower or followers, and these concepts of guidance are covered under coaching and mentoring.

The process of mentoring involves the relationship and bonding between master and pupil, a togetherness that is more commonly referred to as mentor and protégé. A mentor is someone who may sometimes be older, but who is certainly more knowledgeable, more wise, and perhaps even more serene and settled than what might predictably be a less knowledgeable, less wise, and flighty protégé. The mentor’s task is to be the guide for the inexperienced protégé: as the protégé learns more and more from the mentor, the protégé is farther thrust into greatness.

The mentor-protégé relationship has long existed in history, and has been glorified by pop media. There are also many different mentor-protégé relationships in the modern world. For instance, when an employee first enters a company or business, he or she is adopted by someone who has been in the company or business for a long while. Because a new employee might experience culture shock, or might not be prepared for the rigors of the current workplace, the mentor serves as a buffer and guide through how the company or business operates, making the transition easier for the protégé.

Still in line with workplace relationships, an existing employee might show potential as someone who could one day lead, or who could move on and be great elsewhere. In this case, a person experienced in the company could informally take on this employee and be his or her mentor. In this relationship, the mentor will teach the protégé the necessary skills to advance in the workplace, so that one day, the protégé might perhaps take the mentor’s place, advance elsewhere in the hierarchy, or move on to another company and do even better.

The concept of coaching, on the other hand, is quite different from that of mentoring. In coaching, a method is employed in which a leader or overseer directs the movements of a person or a group of persons. In coaching, the instruction and training given are done with a definite end goal in mind. The methods of directing people’s movements and thought process might include giving motivational talks. There are also ways to train people in order to make them perform better, such as through seminars or workshops, or through practice, such as those done by sports teams.

In mentoring, a mentor teaches a protégé how to live better or how to function better. In coaching, perhaps better seen as a more specific method of mentoring, the coach guides his or her team in order for them to meet an end goal. For sports coaches, this will mean victory in a game. For marriage coaches, this will mean a stronger marital bond. For family coaches, this will mean a stronger familial bond, between parents and children, and sometimes, amongst the children themselves.

There are many different kinds of mentoring and coaching, as well as different techniques associated with each. For more information, you can talk to professional mentors and coaches, or do more research online.

October 6, 2014

Coaching can cover many different areas from sport to business and it is essential that you make yourself aware of coaching in general before you get involved in a single area. If you joined a sport in grade school you had a coach explain to you the rules and the best strategy to use to help win the game. In high school you had this same advantage, but once you reach the grown up world you may think you don’t have this advantage anymore. This is not always true, there are coaches out there to help you be the best you possibly and this also applies to the business world as well.

Over the years companies have realized that using coaches in the business world can make a big difference in their corporation. Coaches in the business world can really help, for example if you are an employee trying to get a head it can give you an advantage over other employees. If you are a supervisor who hires a coach for the employee you may be giving your company an advantage over other companies. Whichever way fits your needs it is a fact coaching can make an impact in the world of industry.

Just because an offer from a coach sounds good, in reality it may not be the right one for you; therefore you need to be sure and check out all the information given to you before accepting an offer. Don?t accept the first offer that come to you, check out several choices, compare, and then choose. You are searching for a coach that can offer you the most help in the areas of business that you are concerned with, along with someone with a good reputation of proving themselves as an excellent coach.

Accessing the web to look for a coach that would be right for you is probably the best way to find one. You are looking for a coach that makes you feel comfortable and relaxed; after all you do have to pay for their services. You cannot find a coach that will be perfect in every area, but you can come real close by searching online. Keep in mind that hiring a coach that comes as close to what you need, will benefit you the most.

When you have chosen a coach and they have started to work for you, they will be able to see things that you may have overlooked. Because of this you may have to make some changes that you don?t feel comfortable with or don?t really understand. This is why it is important for you to trust the coach and let them make some changes to improve your business. A great coach will show you what can be accomplished in the future, by making changes now; you may have choices you never knew existed before.

After you have gotten rid of some old habits and found newer better ones to use, you may find that you can accomplish anything you set out to do. Having a good coach will definitely help you to achieve this, even though it may seem hard at first letting another person tell you how to run your business.

Many employees seem to accomplish more if they have a coach assisting them along the way; this is one good reason for an employer to hire a coach. Sometimes the employer may want to hire a coach to help them advance their skills of management even further than they already have. Whatever the reason for hiring a coach, either for the employer or the employee, the company will benefit from the added contribution. If you are employed at a company that does not provide a coach, you can always hire your own to help you improve and advance your career.

After researching and finding the coach you feel is best for your company, you may want to use that same coach for yourself. This is why it may be a good idea to find one that is also qualified in the area of management. You can review a first hand evaluation of the coach?s ability, and know if he can improve your skills, helping you to accomplish your goals. Now that you are aware of the basics of coaching you can now proceed with ease into the are that most interests you.

October 13, 2014

While personal development programs are often discussed, they are sadly misunderstood by most. Frequently they are considered to be a kind of course or retreat that focuses on the development of a personal trait of character to the exclusion of anything else. Conversely, others believe them to be great business tools that help anyone – from the entry level blue collar worker to the top executive of the company – to prepare themselves for climbing that next rung on the corporate ladder by teaching the latest business gimmicks and buzzwords. Neither is completely true while at the same time both contain valuable kernels of truth. Personal development coaching affects both a person’s private as well as business persona by focusing on a specific need the employee may have in a business area which is nonetheless rooted in the personal sphere.

The Challenge of Public Speaking

Most commonly associated with the realm of personal development is public speaking – the bane of most any business person’s existence. While on the college level this is sought to be conquered, the fact remains that during those years public speaking is accompanied with many nervous giggles and college levity that will be conspicuously absent in the business world. There is much about becoming an adequate and even good public speaker that cannot be taught in a class – there is the mindset, the projection of the voice that is borne from confidence, and of course the ability to reach an audience, any audience. Some aspects may be learned in the classroom, such as the organization of the speech, how to dress, how to stand, how to address a group of diverse individuals, and also the proper use of grammar and language. Personal development coaching picks up where the college level courses left off. In a personal development class that speaker to be will learn how to communicate with the audience rather than just talk at them. She or he understands the nuances of persuading addressees and some business people find that they actually begin to like this aspect of their jobs.

Dealing With Anxiety and Self Doubt

If public speaking is the bane, then anxiety is the feeling that fuels it. Anxiety is experienced in a wide array of different everyday life situations, such as meeting a date, going to a party and entering a room filled with people, boarding a bus where everyone is looking up, going on a job interview, applying for a loan, and of course pitching a new idea to the boss. Personal development coaching seeks to help individuals deal with their fears and worries and instead focus almost exclusively on the defeat of self-doubt borne from an ability to recall instantly one’s abilities, strengths, and likeable qualities while at the same time remembering that the person across the desk is just as human as oneself. While this may sound like common sense, it is a concept that is revealed, studied, and honed in on during a personal development class.

Becoming a Self Starter

Nothing impresses a boss more than an employee who shows initiative and is self motivated. As a matter of fact, a perusal of the want ads quite frequently brings up the term “self starter” which is a not so subtle hint that the employers are looking for something who will not wait around to be told what to do, when to dig deeper, how to go further, why to aim higher, but instead want someone who sees a problem and will work on the solution, finds a working process and seeks to improve on it, and notices a job that was left undone and will go ahead and finish it. This kind of attitude is what propels the entrepreneur and the go-getter on the fast track to promotion. Personal development coaching will help you transcend your wait and see attitude and instead enables you to attain a level of self motivation you might not have known was in you.

Sharpening Your Focusing Skills

If there is one thing the manager detests at a lengthy business meeting is watching an employee doodle and stares out the window. Equally, there are those who seem to be lost within minutes of a particularly boring speaker. On the other hand, much admired is the employee who can sit through even the lamest presentation and concisely grasp the fine points, focuses on the strengths, and hones in on the weaknesses. Personal development coaching offers many mnemonic devises as well as attitude primers that will help you to harness your wandering mind and sharpen your focusing skills. Increased concentration will make you a most valuable asset in your professional life and with personal development a goal easily attained!

December 1, 2014

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Including testimonials on your web site and in your marketing material is a great way to establish trust with your potential customers and boost your credibility.

Giving a testimonial to someone else is also a good way of building your business, and getting visitors to your site.

When a potential buyer is considering whether or not to buy from you, testimonials may reassure her. Use testimonials on the back of your business card, in your brochures, web site, letters, e-mail, and so on.

Include the name of the person providing the testimonial, otherwise people might think you just made it up. Also, print the provider’s full name, company name, and city, state/province, country, etc.

Provide links to their web sites and if you can get a picture of them, even better.

Testimonials like the one below will do very little to add credibility or believability to your business …

“Thanks to your help in getting clear on my goals, I am moving forward much quicker than I was before we started working together. – J.S., New Zealand”

Not only is the testimonial void of any significant content, it’s very difficult to accept the provider as being real. There’s no way for us to confirm he or she even exists.

Here’s a testimonial I received a week after promoting a new book. Notice how it is detailed and provides full info on the provider so you can verify that yes, she is a real live person and a trustworthy source. (Personalization has been removed for the purposes of this article.)

“I’ve been a subscriber to your ezine for over a year and love the information and ideas you provide.

I wanted to thank you for sharing special products and offers and to let you know that as a result of a promotion you sent out, I won an 8-month coaching certification program valued at $6,000! – What an incredible gift!

I’m already a Professional Certified Coach and run a full-time business from home, and I’m the first to acknowledge there’s so much in the world of coaching to learn. I am thrilled at this opportunity and thank you for creating it for me!

Writer’s Name, Occupation, Country
Company name
Company website address
Picture of writer “

I posted the complete testimonial on the newsletter sign up page of my web site. Do you see how this will add credibility to the benefits this ezine provides?

If you’re just starting out and don’t have any professional testimonials under your belt, get personal ones.

When I first began as a Life Strategy Coach, I asked friends and acquaintances for testimonials. What their testimonials did was add to my likeability and trust factor, and helped portray who I am as a person.

When a prospective client is looking for a coach, one of the first things they’re looking for is someone they can connect to, someone they’re attracted to through certain characteristics, energy, etc.

Even though I since transitioned to coaching entrepreneurs to build thriving home-based businesses, the forming of our relationship isn’t only about results. It still boils down to chemistry, how well we connect, trust and likeability.

Achieving results is paramount, but as a client or customer, you need to feel closeness and trust with the person you hire. The personal testimonials I collected helped create that trust in the beginning, then the professional testimonials I collected in the years following, provided the additional credibility.

As you begin to promote yourself, start asking friends, acquaintances, co-workers, whomever you can think of who can provide a testimonial that will portray your strengths, skills and character.

Ask their permission to provide their full name, town, state/province and a picture for added integrity.

As your business grows and you gain satisfied customers, ask every single one of them for testimonials and include them in your marketing materials.

This one practice alone will pack a powerful punch in your business building efforts.

2006 © Laurie Hayes – The HBB Source

January 8, 2015

Realize that you are not the only individual in the world that has the desire of growing your business with an accountant. In actuality, there are thousands of individuals near and far that wish to use an accountant to build your business. The bitter reality is that just a handful of will seriously make the commitment and accomplish it.

Don’t reflect on completing your own self-assessment tax return. Growing your business with an accountant needs someone to be busy and serious. We realize this. Now we are ready to review the stages involved with growing your business with an accountant so we can recognize our future success.

Being fully focused to grow your business with an accountant requires dedication mentally, coupled with physically. The number one strategy to work all around would be to possess a strong mind and get mentally prepared.

Regardless of how far back you might bother to look, you will discover that individuals who are growing your business with an accountant possess one big thing in common: they appreciated precisely what they were getting into. They all acknowledged precisely what it was likely to be like, all that growing your business with an accountant involved, coupled with all that was expected of them to accomplish their goals. When you understand precisely what it takes to grow your business with an accountant, there would be nothing to stop you!

Most importantly make sure you have the willpower that growing your business with an accountant would take. Do you find it difficult to compete your own tax return? There may be a start difference between trusting something is a beneficial idea and ultimately doing it. Unquestionably, you’d need a lot of willpower to keep up.

finding a good accountantYou asked those questions and looked inside your being to decide whether you even have all that is necessary to grow your business with an accountant. And you have accomplished a good deal to plan. Most people who have fell short growing your business with an accountant did so because they all were not fully prepared. Just by seeing whether you have whatever it takes to grow your business with an accountant in advance, you certainly have invested your being into moving forward.

You should probably take this time to determine whether you possess the ambition it takes. Do you maintain a busy personality? That would be an important part of the formula that every person who hopes to grow your business with an accountant needs, otherwise using an accountant to build your business could get insanely tough, if not unfeasible.

Just know, examining the business is essential. Every time your mind convinces you that growing your business with an accountant is unfeasible, just remember that someone who is examining the business will ignore the negativity and keep their eyes on success. Let’s analyze what is essential to train since our heads are where we need it to be!

June 8, 2015

The greatest asset any business has is its loyal customers. Notice that the term is “loyal” customers. That loyalty does not automatically happen, but is born out of trust that comes from the customers being satisfied with the product or service being offered, and that they feel that a similar level of commitment by the business will continue.

It is important for any business to keep track of the customer base that they have. This is why businesses need customer relationship management. It is a known fact that customers what more from a business than just products. It is so much more profitable for both parties if there is a genuine relationship that gets established, as opposed to just someone buying products or services.

People like to point out that the places where they shop are special to them, and they certainly enjoy thinking that way. Consider your own experience when you feel satisfied with a purchase you just make. Did the salesperson treat you with any special type of attention? Did you feel that due to any special treatment or care, that you would not mind shopping there again?

The main point in this relationship building is that by being able to put that into effect, the business then takes all of the risk of shopping out of the equation for the customer. People like to feel safe when they shop, meaning that they would rather not bother shopping in a new store, if they can get what they want somewhere where they are familiar with every thing, and the personnel at the store know them.

If that sounds far-fetched, think for a moment and put yourself into the customer’s shoes. Wouldn’t you rather have a pleasant experience by shopping where you are known and appreciated, rather than in a place where you are treated indifferently, or even ignored?Businesses need customer relationship management

This is exactly why businesses need customer relationship management processes, so that customer needs and reactions can be purposely set into motion. You can engage your customers with fun things like contests, great coupon programs, as well as subtle surveys to find out what your people really want from you.

Then you can begin to nurture the good relationships in earnest. This is how any business outshines the competition, because most businesses will not spend the time or money to do this. But you do, and that alone is also worth its weight in gold.

October 12, 2015

Nowadays, everyone wants to be an owner of a start-up business. Who can blame them? Starting your own business is exciting and there is nothing more rewarding than seeing the ideas that you have formed in your brain materialize into the physical world. The problem with running a start-up is that it is hard work and most people aren’t cutout for the ups and downs of making their dreams come true. One way to stack the odds in your favor is to realize that start-up business advisors are vital and they can help you avoid many of the pitfall that most start-ups face.

In this article, we will focus on how start-up business advisors are vital and when to hire them. We have no doubt that by the end of this article you will understand how and when to use them in the lifecycle of your business.

Reason #1: Make Everything Legal

Start-up advisors can play a very important role in the early structuring of your business. Sure they do not replace attorneys but they can tell you about the experiences they have had during these nascent stages of developing your business. It is actually in these early stages where companies make a lot of serious mistakes that come back to haunt them years later. So, find a consultant early, out together your legal team early and make sure that you carefully plan out the structure of your business to avoid the issues that can happen.

Reason #2: How Good Is Your Idea?

When you are excited about your new idea that is going to rock the world and burn through the business and tech world like hot lava, it is often difficult to be objective about your idea. It is hard to see where the shortcomings are and you definitely will not be able to realize the changes that you will need to make for your business to be a success.
Sometimes you might even need to hear that your idea isn’t any good and that you will only waste time and money. Yes, these are all harsh things to hear but sometimes they are the exact things you need to hear to reshape your idea for success or to trash it and start on something else that will be successful. A start-up business advisor is able to be that objective set of eyes and ears and they will be able to give you a non-emotional and unbiased opinion on where your business stands, what needs to be improve and on the weight of your idea as a whole.

Reason #3: Funding

A start-up business advisor will be able to help you find funding for your business. They will be able to give advice that will make your business more inviting to investors. They will be able to tell you which metrics to focus on and the how and why investors look for those things.

As you can see, a start-up business advisor will be able to help you in many different ways.